Client
Troyer Race Cars
Optimized for Speed
An e-commerce site for custom race car parts and services.
Focus on what’s important

Troyer wanted a new website that reflected its position as an industry leader. We delivered a site with an array of features—from race setup automation to robust e-commerce—with ease of use that allows Troyer to spend more time satisfying customers and less time maintaining the website.

Design and performance grounded in speed

When we created the new design, we took cues from Troyer’s long-standing unique brand, which reflects a feeling of speed. We created visuals and interactions that incorporated angles and slants from their cars and logo to bring this unique look and feel to the forefront. The design also turned the sensation of speed into a tangible experience—an optimized website with responsive interactions and swift motion transitions.

Comprehensive visual language

We created a full set of visual rules to create consistency within not only the user interface but the interactive experience itself.

Spatial transitions

Purposeful animation created transitions that help users understand the spatial context and navigate easily through multiple sections without the need to leave the page.

Rock-solid e-commerce

Anyone can sign up on the Troyer website to buy products, but special features such as pre-race and post-race setup, the assembly browser and the track support sections require special user access. Troyer can grant this access using our back-end CMS. Then, these processes become automated through the website so Troyer can spend more time working on their cars and less time on the phone.


The e-commerce component allows Troyer to easily manage an online store containing thousands of unique products and product variations. We handled integrations with Authorize.net, UPS shipping and TaxCloud tax management as well as allowing countless custom discount options.