Client
Travel Dynamics International
Showcasing the finest cruise travel
Reservation website for connecting tourist with TDI’s travel expert services
Immersive Content Base

From the very beginning of this project, it was all about the breadth and immersiveness of the content of Travel Dynamics International.

Our Strategy

A designer's dream is to have great content, and they were able to hand us gorgeous video and photography spanning all 7 continents on the planet! By striving to put the visitor in the shoes of someone experiencing this amazing vacation, we were able to make a compelling and engaging experience allowing us to turn a casual browser looking for a break from reality, into a full-on adventurer and explorer. The perfect type of client for a TDI vacation.

The Best CMS Technology

Even with our optimized and customized CMS, large websites like this one can sometimes prove challenging to edit from the back-end. So, we made front-end editing nearly all content a priority on this project. The logged-in user simply browses the website for the content they want to change and they can make/save changes right from there. Even the location of the pins on the destination map can be edited!

We also made making a legend for the deck plans of the ships easy with HTML5 color pickers. The staff of Travel Dynamics Int'l can simply eye-drop a color from a deck plan image directly into the CMS.

Dynamic Navigation

We created a dynamic dropdown navigation showcasing an option of destinations and cruise themes to explore.

Supporting Visuals

Cruises are about seeing and experiencing an enriched vision. Dwaiter created supportive marketing and iconography visuals that assisted the website's context. Through supportive graphics, site visitors can clearly see what they seek on the site and ensure that they are headed to the right destination. 

Even though Dwaiter was in Rochester and we're in NYC's Upper Eastside, I felt as if they were just down the block. They were always available over the phone and email. We also had meetings through GoToMeeting during integral points of the process plus they flew down once to go over the design. I felt as if we were their only client—even though I know that wasn't true—and we felt very special.
Kim Scheremeta
Art Director,
Travel Dynamics International