The War Over Work

Dwaiter Weekly

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September 30, 2021

1_TOP NEWS

Apple Employees Resist Return to the Office


Apple expects its staff to return to their desks at least three days a week when its offices reopen, but the company’s normally heads-down employees are pushing back in an unprecedented way, challenging the management philosophy at many Silicon Valley companies that serendipitous, in-person collaboration is necessary to fuel innovation. Recode looks inside the unexpected fight that’s dividing the most valuable company in the world.

2_SOCIAL MEDIA

TikTok Now Has 1 Billion Active Users


TikTok has reached a new milestone of 1 billion monthly active users, up from 54 million users in January 2018, Social Media Today reports. The platform has quickly become the template for the next stage of social media development, with almost every social app now seeking to copy TikTok’s key elements.

3_MARKETING

U.S. Advertising Rebound Gains Steam 


U.S. advertising spending grew 32 percent year-over-year in the first half of 2021 to reach $130 billion, according to a Magna forecast provided to Marketing Dive. Magna raised its full-year forecast to $278 billion, up 23 percent compared with 2020.

4_RESEARCH

How Facebook Hobbles Misinformation Research

Facebook wants people to see it as “the most transparent platform on the internet,” but in reality, it has set up nearly insurmountable roadblocks for researchers seeking shareable, independent sources of data. That's the view expressed by two researchers from New York University Tandon School of Engineering in a Scientific American opinion piece.

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5_INTERNET

The Evolution of Search


At its Search On event this week, Google introduced several new machine learning features that represent its strongest attempt yet to get people to do more than type a few words into a search box, The Verge reports. Google hopes to kick off a virtuous cycle: It will provide more detail and context-rich answers, and in return it hopes users will ask more detailed and context-rich questions.

6_IDEAS

Are Nomad Hubs the New Startup Cities? 


In the 2010s, early adopters of remote work began to experiment with borderless living, creating a fringe movement that became known as digital nomadism. Today, nomad hubs are found worldwide. These are not just startup cities, but remote startup cities–their ecosystems are intentionally designed for the global remote economy, Lauren Razavi writes on The Next Web.

7_STARTUPS

Totango Secures $100 Million Investment 

A startup that helps SaaS companies track customer engagement to find and fix user flow errors and friction this week said that it has raised $100 million in Series D funding, led by Great Hill Partners, TechCrunch reports. San Mateo, Calif.-based Totango’s no-code technology enables customers to quickly and continuously design, optimize and run their entire customer journey, including proactively detecting and resolving churn risks.

8_INNOVATION

Tech That Analyzes Faces and Voices on Video Calls


The trio that helped build location analytics startup Placed, which was acquired by Snap for more than $200 million in 2017, is back with a new idea: software that measures engagement and sentiment of participants on video meetings. Their new company, Read, just announced a $10 million seed round, Geekwire reports. Read’s software uses AI, computer vision, and natural language processing tech to analyze voice and facial movements. The data shows up in a real-time dashboard. 

9_GOVERNMENT

How COVID Relief Is Boosting Local Government IT


While tech accounts for a small share of spending by local governments that received federal COVID relief funds, it has pushed many toward modernization, cybersecurity and digital service efforts, Government Technology reports. The majority of respondents to a survey who received CARES Act or ARPA funds said they spent 10 percent or less of it on IT; the money they did spend on technology went to IT efforts such as cybersecurity, enabling remote work and setting up digital services.

10_SAY WHAT?

Synthetic Smarts

Rutgers researchers and their collaborators have found that learning—a universal feature of intelligence in living beings—can be mimicked in synthetic matter, a discovery that in turn could inspire new algorithms for artificial intelligence, Science Daily reports. Neuromorphic computing mimics the neural structure and operation of the human brain, in part, by building artificial nerve systems to transfer electrical signals that mimic brain signals.

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