How Did Slack Become an Acquisition Target?
Slack Technologies was a pioneer in developing tools to allow co-workers to collaborate online, but when the pandemic forced millions to work remotely, other companies more focused on videoconferencing like Zoom and Microsoft seized the spotlight, leaving Slack an acquisition target, the Wall Street Journal writes. Now, Salesforce.com has agreed to acquire Slack for $27.8 billion.
How to Thrive in a Pandemic
The Covid-19 pandemic has prompted different responses from CEOs seeking to ensure their businesses survive. Fast Company spoke to the leaders of three firms in very different industries. By leaning into innovation and technology, these businesses are in a strong position even as the pandemic worsens.
The WhatsApp Remake
More than 2 billion people worldwide use WhatsApp regularly to text or make phone calls, but it generates little if any money for Facebook, which acquired it in 2014. Now, Facebook is trying to use its trademark playbook to remake WhatsApp in a way that could change how we shop and use the internet forever, the New York Times reports.
Smartphone Shopping Surged on Black Friday
U.S. consumers spent $6.3 million a minute shopping online on Black Friday, and purchases on smartphones jumped 25 percent to $3.6 billion—or 40 percent of the total, according to Adobe Analytics data emailed to Mobile Marketer.
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AWS Shifts Toward the Multicloud
Cloud leader AWS confirmed that two new services introduced this week can be used to manage applications on Microsoft and Google's cloud services, Protocol reports. This is a major step for AWS, which has barely acknowledged the existence of other cloud providers over the last several years.
Aggregation Theory and Why It Matters
Aggregation theory, a term developed by Stratechery’s Ben Thompson, argues that the internet led to a sea change in how products get distributed, The Verge reports. Thus, traditional notions of antitrust are outdated. But critics say that internet companies like Amazon got so big by using market power to drive out competitors through acquisitions, predatory pricing, or other exclusionary deals.
The Changing Landscape of Design
While many design trends analyses focus purely on visual trends, 2020 has brought some significant structural shifts to the way the internet is used. Designers who can adapt to these changes quickly and make the transitions easier for their clients will have an edge over their competitors, Renee Fleck writes on Dribbble.
Getting Started on TikTok
Short videos on TikTok enable small brands to grab a wealth of eyeballs inexpensively, say the founders of Los Angeles-based Popl. They should know: In February, they posted a 13-second video of someone using their product that landed 10 million views within two days. Inc. magazine explains how firms can get started on the wildly popular social platform.
Drone of the Herd
The buzz of tiny rotors has replaced dog barks and bullwhips on an Israeli ranch, where drones are being used to herd and observe cattle, reports Reuters. Reps for BeeFree Agro, the firm developing the technology, plan to visit United Arab Emirates this month “to see if our solution can work for camels.”