The Technology Behind the 2020 Campaigns
Microtargeting, data collection, and other tactics for winning votes have come a long way since 2016, the MIT Technology Review reports. Both campaigns in the presidential race seek to arm themselves with comprehensive views of each potential voter and are using algorithms to segment and target voters more specifically and strategically.
Secretive Palantir Makes Its Wall Street Debut
The secretive big data and surveillance company Palantir Technologies offered its stock to public investors for the first time Wednesday, a long-anticipated move that will bring public scrutiny to one of tech’s most secretive start-ups, the Washington Post reports. Its stock opened at $10.37 per share, up from its "reference price" of $7.25 set Tuesday, but then spent the day slipping, closing at $9.61. Palantir has yet to turn a profit and a number of controversies have dogged it.
LinkedIn Rolls Out an Updated Look
LinkedIn has given its platform a new, fresh update, while also announcing the global rollout of LinkedIn Stories after trying it out in selected nations over the past five months, Social Media Today reports. The platform update is mostly aesthetic, but LinkedIn also added a range of new features and tweaks to coincide with the new format.
The iPad Hits the 10-Year Mark
The iPad turns 10 this year. Fast Company spoke with Apple VP of Product Marketing Bob Borchers and Apple VP of Engineering John Ternus about where the iPad portfolio stands after its first 10 years and 500 million iPads sold. They explain how Apple’s tablet became a line of tablets—including a new iPad Air that gives the iPad Pro a run for its money.
Google Joins the 5G Game
Google on Wednesday launched the $699 Pixel 5, its first phone with 5G wireless capabilities, CNET reports. The company showed off the new phone during a virtual event on Wednesday, which also unveiled a new Chromecast streaming device and a Nest Audio smart speaker.
Phishing Now Dominates Cyber Crime
Some 70 percent of cyberattacks by cyber criminals are now phishing-related, according to a new report from Microsoft, which also found that attacks on critical infrastructure represent just a small slice of state-backed hacking efforts, Axios reports. In the past, cybercriminals focused on malware attacks to compromise their targets.
Flutter Development Kit Expands to Windows Apps
Google has announced that Flutter, its open source UI development kit for building cross-platform software from the same codebase, is finally available for Windows apps in alpha, VentureBeat reports. Leveraging Google’s own Dart programming language, Flutter enables developers to build apps that feel native to each platform they run on, sharing as much code as possible to avoid duplicating efforts.
Changes to Internet Platforms’ Immunity Proposed
The U.S. Justice Department has unveiled a legislative proposal that seeks to narrow a legal immunity for internet companies and follows through on President Donald Trump’s bid from earlier this year to crack down on tech giants, Reuters reports. The proposal states that when internet companies “willfully distribute illegal material or moderate content in bad faith, Section 230 (of the Communications Decency Act) should not shield them from the consequences of their actions.”
The Case for Co-Marketing
While brands might be capable of reaching basic targets all on their own, pooling marketing resources, combining skill sets, and jointly creating campaigns with other non-competing companies can help reach much broader audiences. To show the effectiveness of co-marketing, HubSpot compiled a list of 20 statistics that make the case for this strategy.
Old Tech Disruption
For 18 months, at precisely 7 a.m. every day, the broadband signal in the tiny Welsh village of Aberhosan simply vanished. Engineers spent days testing connections and replacing cables until they finally got to the root of the problem: one villager’s old TV, The Guardian reports. The secondhand television, which the villager turned on daily at 7 a.m., created a burst of “electrical noise”—known as Shine (Single High-level Impulse Noise)—that brought down the neighborhood’s broadband.