Client Overview

CMI Communications is one of the country’s premier production and staging companies that utilizes their decades of road-tested audiovisual expertise to provide custom events for any audience size. Together, Dwaiter and CMI set out to bring their web presence in-line with their exemplary services and to build a platform for CMI to attract prospective clients and drive sales leads.

Strategy

To reach their goals, Dwaiter worked closely with CMI to better understand how they interact with clients and how their new website can present CMI as the highly valued audiovisual provider it is. Moving forward, this focus ensured that visitors and prospective clients could quickly locate the information they need and understand how CMI differentiates itself from its competitors.

Interaction Design

Throughout the process of the design, Dwaiter implemented animation and dynamic icons to create a sense of interactivity and feedback within the new website. These subtle interactions and a cohesive graphical layout work together to captivate and engage users. CMI’s unique presence on the web is representative of their services, and portrays the CMI brand in a trustworthy and professional way.

Equipped for Success

To match the stunning live events provided by CMI, Dwaiter set the stage by designing a visual experience that encourages users to navigate and visualize the potential that arises when partnering with CMI. Our highly customized CMS solution allows CMI to easily update their content and have a consistent, engaging experience on desktop and mobile devices.