Project Summary

The Avengers, Mad Men, Transformers, Homeland, Pirates of the Caribbean and The Hunger Games are just a handful of big-name television and film productions that achieved their beautiful lighting using Sourcemaker equipment. Sourcemaker produces professional quality lighting balloons for the entertainment industry. They asked us to create a web presence for them that reflected the quality standards of their high-end products and demanding industry.

Lighting balloons, camera, action!

There were two big goals for this project. The first was to keep the focus on the products while maintaining a clean, uncluttered design. The second was to distinguish the website from it's competitors. We wireframed and designed a wide, and very open layout on a light background. We utilized beautifull large, fully-lit set photographs which presented the products in context for well-known features. Paired with a customized mobile version and flexible content management system, the end result was a unique and efficient web presence for Sourcemaker, and more importantly, for their clients.

Streamlining Mobile

The film industry is fast-paced, and many of Sourcemaker's clients need specific product details at a moment's notice. A stripped-down mobile solution lets lighting technicians and grips find the right product from anywhere, even on set.

Film and TV productions using Sourcemaker lighting balloons
International Sourcemaker locations
New visitors after the new website launched
People from 67 countries visited the website in the first 3 months