The Avengers, Mad Men, Transformers, Homeland, Pirates of the Caribbean and The Hunger Games are just a handful of big-name television and film productions that achieved their beautiful lighting using Sourcemaker equipment. Sourcemaker produces professional quality lighting balloons for the entertainment industry. They asked us to create a web presence for them that reflected the quality standards of their high-end products and demanding industry.
There were two big goals for this project. The first was to keep the focus on the products while maintaining a clean, uncluttered design. The second was to distinguish the website from it's competitors. We wireframed and designed a wide, and very open layout on a light background. We utilized beautifull large, fully-lit set photographs which presented the products in context for well-known features. Paired with a customized mobile version and flexible content management system, the end result was a unique and efficient web presence for Sourcemaker, and more importantly, for their clients.
The film industry is fast-paced, and many of Sourcemaker's clients need specific product details at a moment's notice. A stripped-down mobile solution lets lighting technicians and grips find the right product from anywhere, even on set.