eLogic approached Dwaiter with an outdated and overly complex website that did not accurately portray their business offerings. The main goal of the project was to design and build a new website that simplified their messaging and made their solutions more accessible to their target audience. By working closely with the eLogic team, we were able to to identify key problem areas and strategize a competitive, forward-leaning solution.
In order to stay in front of the demand for best-in-class manufacturing B2B Commerce and CRM Solutions, eLogic needed a website that also stayed in front of the demand for the modern web design. With such a wide variety of audiences and messaging tactics, it was important that we only show the right content to the right people. That's why we developed multiple navigation systems throughout the website and coupled them with dynamic, modular content sections. The result was a website that had a consistent design style, but also the necessary flexibility to reach several unique audiences.
We developed a back-end CMS that allowed eLogic to easily update the various types of content on their new website. From the custom microsite pages to the related content within modular page sections, eLogic has ultimate control over their content, messaging, and positioning on the web. Furthermore, our system allows them to edit the SEO settings on each page, which is crucial for targeting such a wide variety of audiences.